Press

A late holiday post from Lot116 by Julie Cruz

I posted these on my Lot116 Facebook page, but wanted to post here as well. I hope you all had a wonderful holiday season! Our holiday card this year.... This was another 5 minute shoot just in front of our house. No snow or sleds here.....so in SD, we make-do with skateboards ;)

New Years card... Since there was snow up at my sister's area (Temecula!) on New Years Eve, we headed up to check it out. In between throwing snowballs, making a "snow cat" (instead of a snowman) for her teacher...who loves cats, and writing names in the snow, we did a "New Year's shoot" even faster than our holiday card shoot. Yep....30 seconds and done :) haha...and I didn't even bother to edit the photo at all.

Favorite 13 of 2013! by Julie Cruz

Geez! Here we are again! Another year has flown by, and here I am, with the daunting task of attempting to narrow down my favorite images of the year. Like I have every year, I choose the number of images based on the year (8 for 2008, 9 for 2009, 10 for 2010, 11 for 2011, and so on). I've been doing this tradition since 2008 (even though i've been in business since 2007)....and the good news is that at least I get one more image as each year goes on ;) You know what's really cool about some of these selections? Some of them are the SAME families from as far back as 2008, 2009 or whatever...which means that I must be doing something right for clients to stick with me for so many years. Some families have been featured favorites almost yearly (so they clearly know how to rock it for their shoots)! Thank you again to all of the wonderful families that I photographed in 2013. I enjoyed seeing so many of you again, and meeting so many of you as well! Some of you I will be seeing again in 2014 (yay!), and there are some new clients I am excited to meet as well! Happy New Year to all of you! I'm excited for 2014 and what's to come! :)

June/July (2013) *IN HOME* Session Special!! by Julie Cruz

As you all know, I LOVE in home sessions. I have been wanting to do more and more of them. With the heat approaching (ok, well heck, according to yesterday's 100 degree heat, is HAS arrived! haha), what better place to shoot than INDOORS? Let's skip the heat, the bugs, the sunburns, crowds...and avoid dragging/packing a bunch of clothes, etc in the car... and shoot in the comfort of your own home. A place where your family finds love and comfort, a place where your kids are happy, themselves, and silly. NO, you don't have to have a model home. Yes, of course you'll want to pick up a bit, but no, you don't need to live in a mansion or dream home! Most people don't *think* their house is ideal for shoots, but majority of them are wrong! Yes, i've been lucky enough to shoot in some amazing homes, but I know there are SO many of you out there that have YOUR OWN perfect little home. After all, every family is different, and your photos should reflect YOUR family and YOUR lives. Soooo...... for JUNE and JULY (2013) *ONLY*, i'm offering $200 OFF of all *IN HOME* sessions!!! Yep, that's how bad i'm wanting to do more of them. I don't just throw out discounts (anyone who has been around Lot116 for the past almost 6 years knows that this is only the second time i've EVER offered any type of discount on shoots)....but yes, i'm in love with in home sessions and want to give some folks the extra push to give them a try ;)

Here are some examples of previous in home sessions that I have done (yes, I know, their homes are awesome (again, i'm super lucky to have such rad clients), but DO NOT be discouraged that your home "doesn't look like that" (heck, mine doesn't either)...again, this is about YOUR family, your beautiful children jumping around, you kissing their toes, you baking with them, you snuggling and cuddling them, etc. That's what I love most about in home sessions....they are all unique because everyone's homes are different. Variety is GOOD! ;) If you want, you can even send me pics (even phone pics are fine - just be sure to take them in the day, with natural light coming in) of your home *before* you book, if you want me to see if your home is ideal for a shoot (just to reassure you) :)

Quick Update On Booking Schedule for 2013 by Julie Cruz

First things first, my blog will be quiet this week....but for good reason (more on that later this week or so). I am sharing one photo from a newborn shoot this past weekend, just because a post is always better with a photo (and because Chloe and Lilah are so darn adorable) ;)

In the meantime, I just wanted to give a quick update on my current booking schedule for 2013. As of now, here is what the remainder of 2013 is looking like for Lot116.

*Updated 8/2013* JUNE - COMPLETELY BOOKED JULY - COMPLETELY BOOKED AUGUST - COMPLETELY BOOKED SEPTEMBER - COMPLETELY BOOKED OCTOBER - COMPLETELY BOOKED NOVEMBER - COMPLETELY BOOKED

For those wanting "holiday photos", I highly suggest grabbing a September spot a.s.a.p. I do have clients that shoot in September (and some even in August) for holiday photos, and get them out of the way (which is also great so that it's not as rushed/stressful along with the holidays).

For June, July, August, I would especially LOVE to do some more in home sessions. NO, you do NOT need to have a "model home". In home sessions are about YOUR family, YOUR love, YOUR kids being kids, YOUR home, YOUR life. I also have some other ideas that i've been wanting to try at some in home sessions, so email me if you want to talk more about it :) I would love to meet your family!

Email me at julie@Lot116.com a.s.a.p to book for 2013 (or even 2014....those bookings have already started as well). Once i'm booked, i'm booked :) I look forward to meeting you (as well as seeing many of you again!)! xoxo - Julie

*BOOK NOW* - 2013 Fall *MINI* Sessions by Julie Cruz

I know it's only March, but I have clients who always book this far in advance for Fall, so i've already gotten emails asking about *FALL MINI SESSIONS*. Truth be told, I almost didn't offer them this year (it's a lot of work to figure out and plan around schedules of so many families (between jobs, sports, parties, weddings, etc, etc...as well as the dreaded issues of what happens when mother nature decides to take over and rain or whatnot (meaning having to RE-schedule and re-do it all over (haha)....BUT....I have so many wonderful families that asked me to do them, so I will be doing them, but ONLY offering 3 days this year (and only 3 spots vs 4 per day). Sooo....here we go! :)

MINI session DETAILS: PRICING: $475 (session *AND* disc of all edited images) *30 minute session for up to 2 people ($30 per additional person(s)) *Approximately 15-20 images *Access to online password protected gallery for proofing, sharing with friends & family and ordering. *DVD with all professionally edited images in high resolution & print release (where you are free to take wherever you like for prints, holiday cards, canvases, gifts, etc).

*SUNDAY* - September 28th - *URBAN/STREET* 3 2 1 spot available ***ALL BOOKED*** *SATURDAY* - October 19th - *FIELD/OUTDOOR* 3 2 1 spot available ***ALL BOOKED*** *SATURDAY* - November 2nd - *FIELD/OUTDOOR* 3 2 1 spot available ***ALL BOOKED***

To book one of these spots, please email me at julie@Lot116.com

Here are some photos of each “type” (meaning these might not be the EXACT confirmed locations I will choose, but possibly) of location:

*FIELD/OUTDOOR*......

*URBAN/STREET*.....

Spring *MINI* Sessions by Julie Cruz

SATURDAY - APRIL 20th 2 ALL BOOKED MINI session DETAILS: PRICING: $475 (session *AND* disc of all edited images) *30 minute session for up to 2 people ($30 per additional person(s)) *Approximately 15-20 images *Access to online password protected gallery for proofing, sharing with friends & family and ordering. *DVD with all professionally edited images in high resolution & print release (where you are free to take wherever you like for prints, holiday cards, canvases, gifts, etc).

LOCATION is not set in stone just yet, but WILL be an outdoor setting (depending on which location I like best, closer to the shoot date - hard to say right now since some are still growing in, some locations still have bare trees from winter, etc, so I won't have a good idea until about 2 weeks before the shoot). Here are some *possible* examples from past April shoots though (again, each year the weather and locations tend to be different, so these locations may or may not look like this, this year)......

Favorite 12 of 2012 by Julie Cruz

Wow, 2012 just flew by! It doesn't even seem like that long ago when I was posting my "Favorite *11* of 2011"..... and here I am picking my "Favorite 12 for 2012"! It has been an absolute HONOR photographing so many of you. Some of you i've been lucky enough to photograph for years, and others I had the pleasure of meeting for the very first time. Anyway, I won't ramble any more... after all, you guys are here to see photos.... so without further adieu, here are (some of - since it was (as usual) ridiculously hard to narrow down to just 12) my "Favorite 12 of 2012" (in no particular order). Not all may be because of of the actual photo, but the *feeling* of the photo, and the emotional ties I had to many of these shoots. Thank you all, again, for the love and support you have shown myself and Lot116 throughout the years.

*ON VACATION* by Julie Cruz

Yes, it's that time of year! Just like every year, I kill myself in August, September, October and November so that I can have everything edited, wrapped up and take the remainder of December OFF! Although I am "off" (of shoots and editing), I AM still replying to emails and booking for 2013, so don't hesitate to email me if you'd like to book for 2013! I know my poor blog has been neglected since October (yikes!), but I was busy shooting, editing, and being a mom, wife, daughter, sister and friend.... but those of you who follow Lot116 on Facebook were still seeing teasers here and there :) I'll try to blog again next week or so, but for now here are a some photos from some of the shoots I did during my "crazy season". I was lucky enough to see many familiar faces, as well as meet many new ones!

ALSO, just a quick reminder that I *DO* offer GIFT CERTIFICATES (in any denomination (or for full sessions)! So for those of you who say you "wish you could afford me"....rather than having your family give you lotions, candles, robes, pajamas, mugs, frames, etc AGAIN this year.....you can *HINT/ASK* for Lot116 GIFT CERTIFICATES to go towards a session (mini or full!) in 2013!! Or ****HUSBANDS****, if you want to be the best husband EVER....not only give your wife the gift certificate (which will already blow her mind), but show up to the shoot all happy and excited! ;) Skip the purse, shoes, jewelry, etc and give her something that will capture memories for a lifetime....YOUR family, YOUR children, YOUR life ♥ Holy smokes, I should write Hallmark cards, right? P.S - Don't wait until the last minute to purchase gift certificates (give at least 1 week (in case of mail delays) to mail the gift certificate) ♥ Thanks!

5 Years... by Julie Cruz

Today marks Lot116 Photography's 5 YEAR anniversary! I almost can't believe it myself. Throughout the past 5 years, I have watched your families grow, your children grow, your companies grow, etc. All in all, I have watched your lives grow.....and it has been an absolute pleasure! I've had clients who have been with me since day one, clients who have come and gone, and clients who have gone....and come back (one of my favorite stories is of a client who left (for someone cheaper) and had a horrible experience. Her husband told her "Well, you get what you pay for! Book Julie again next time!") ;) Photographers are a dime a dozen now, and each day there are new photographers popping up, so staying in business (especially when you don't charge "peanuts") in this overpopulated industry is already an accomplishment in itself. Here I am 5 years later, still doing what I love....and luckily still booking well and have many repeat clients who come back to me over and over. From the bottom of my heart, THANK YOU to each and every one of you who have supported my business, spread the word about my business, etc. Word of mouth has been my number one source of business. I have never advertised, I don't set up at boutiques, gyms, play facilities, moms groups, etc and hold mini marathons, holiday shoots, etc, so my bookings are 100% by word of mouth or through Facebook, etc. Not too bad considering this is year 5 and i'm still booking without advertising! ;) Thank you again for showing Lot116 love! I know posts are always better with photos, so here is one of my very favorite photos, taken waaaay back in 2008 (my second year in business)...

*UPDATE - ALL BOOKED* - Fall *MINI* sessions (Sept/Oct/Nov)... by Julie Cruz

Yes, I know it seems crazy to be booking Fall MINI sessions already, but i’ve had a waiting list for quite some time, and I prefer planning ahead…..so here we go! Please don’t wait til the last minute to try and book a “holiday shoot”……once these are gone….they are gone :) Each date has 4 spots available and I will be trying to edit as spots go. Thanks! :) MINI session DETAILS: PRICING: $475 (session *AND* disc of all edited images) *30 minute session for up to 2 people ($30 per additional person(s)) *Approximately 15-20 images *Access to online password protected gallery for proofing, sharing with friends & family and ordering. *DVD with all professionally edited images in high resolution & print release (where you are free to take wherever you like for prints, holiday cards, canvases, gifts, etc).

*SEPTEMBER*... Sunday- September 30th *PARK* - 4 3 2 1 spot available ****ALL BOOKED**** ZERO spots available

*OCTOBER*... Sunday – October 7th *URBAN/STREET* – 4 3 2 1 spot available ****ALL BOOKED**** ZERO spots available Saturday – October 13th *FIELD/OUTDOOR* – 4 3 2 ****ALL BOOKED**** ZERO spots available

*NOVEMBER*... Saturday – November 10th *FIELD/OUTDOOR* – 4 3 2 1 spot available ****ALL BOOKED**** ZERO spots available Sunday– November 11th *URBAN* – 4 3 2 ****ALL BOOKED**** ZERO spots available

To book one of these spots, please email me at julie@lot116.com

Here are some photos of each “type” (meaning these might not be the EXACT confirmed locations I will choose, but possibly) of location:

FIELD/OUTDOOR……

URBAN……

PARK......

Favorite 11 of 2011... by Julie Cruz

Yep, it's that time of year again! The time when I *try* and choose some of my favorite images from the year. Each year I pick the amount of photos to go with each year. There was 8 for 2008, 9 for 2009, 10 for 2010, this year is 11 for 2011, etc ;) Here were 2009 and 2010 if you'd like to see. Just like every year, I choose a select group of family and friends to help me narrow down the choices...since it's close to impossible to select just a few favorites. Also, I just want to take a few minutes and thank all of my wonderful clients. Without you, there wouldn't be "Lot116 Photography". Many of you have been with me since day one. I have had the honor to watch your kids grow up, and capture them each and every year. Nowadays, everyone seems to be a photographer, and many start out dirt cheap (like I did), so to know that I have a wonderful group of clients that are still with me (even though "Joe Schmoe only charges $200 for everything") is a HUGE honor. I have also had a few clients who had/have decided to use someone else at one point (because I was already booked, because of pricing, etc). Many of those clients have come back to me afterwards (like a phone call I received yesterday from a family I love) and said that they regretted it, had a horrible experience, bad photos, etc.....and that "you get what you pay for".....and most importantly... "never again" and were coming back to me :) I know i'm not the cheapest photographer by any means, nor am I the most expensive (I have friends who make around $3,000 PER SHOOT and tell me that i'm "too cheap"). Since day one, I wanted to charge what A) I thought was fair, and B) What I needed to make to keep my business going (for clients, keep in mind that there are MANY costs in running/keeping up this biz - business taxes, cost of cameras, lenses, bags/backpacks, props, computers, hard drives, websites, gallery sites, etc, etc). I started out *EXTREMELY* low (like many do) to build my business. Within the past year or so, Lot116 is finally where I want it. I have learned to only schedule what I can physically and mentally handle (long gone are the days of doing up to 15 full shoots in ONE month) without getting burnt out. Also, as some of you might have noticed, instead of two, I only offer ONE type of session now. I no longer offer the "session fee + purchase of prints" option. Why? Well because in my 4+ years of business, only ONE client did NOT purchase the session that comes with the disc (they purchased prints only instead - which basically ends up costing the same...which is why I always push for the disc). It was basically pointless to even offer that option since everyone chose the higher package....so that other option is now gone, and I have simplified my pricing even more than it already was ;) I know many photographer's "hate me" for offering a disc (especially for "so cheap"), but my reasoning is simple: Many photographers don't offer a disc, just prints/canvases (usually at very high prices). With a disc, you can upload them to your favorite photo site, pop them onto your hard drive and throw the disc into a fireproof safe. Let's say your house burns down and you barely have time to get out alive. Your prints/canvases, etc on the walls are now GONE. Those photos of your family are now non-existent (most photographers delete your photos within a few weeks, months or a year, tops). With a disc, you will still have those photos as long as you did any of the 3 things I mentioned above. I'm not in this business to make a killing. Yes, I could switch to "boutique pricing" like many do, but for me, I offer what *I* would want.

Ok, sorry to have rambled and derailed a bit, but I just wanted to tell a bit about why I do things the way I do :) It has worked for 4.5 years now....so I must be doing something right ;)

Thank you all again.....and here they are, the "Favorite 11 of 2011" (in no particular order)!!

Happy Holidays!! by Julie Cruz

Ok, ok....so I waited until the last minute (even though I had gotten the outfit months ago and knew what I wanted to do) and shot in 15 min....but hey, at least I got something up....right? ;) Wishing you all the best!! :)

Out Of The Office.... by Julie Cruz

I will be out on vacation until Monday - April 11th, so please note that if you email me, you will not hear back until 4/11 or later. If you would like to book a fall mini session (or any session for that matter), please DO send an email, because I will be booking spots in order of emails received, when I return. Thank you!! :)

Book Now - Fall MINI sessions for October and November by Julie Cruz

Yes, I know it seems crazy to be booking Fall MINI sessions already, but i've had a waiting list for quite some time, and I prefer planning ahead.....so here we go! Please don't wait til the last minute to try and book a "holiday shoot"......once these are gone....they are gone :) Each date has 4 spots available and I will be trying to edit as spots go. Thanks! :) MINI session DETAILS: PRICING: $450 (session *AND* disc of all edited images) *30 minute session for up to 2 people ($30 per additional person(s)) *Approximately 15-20 images *Access to online password protected gallery for proofing, sharing with friends & family and ordering. *DVD with all professionally edited images in high resolution & print release (where you are free to take wherever you like for prints, holiday cards, canvases, gifts, etc).

Saturday - October 8th *FIELD/OUTDOOR* - *ALL BOOKED* - ZERO spots available Sunday - October 16th *URBAN/STREET* - *ALL BOOKED* - ZERO spots available

Sunday - November 6th *URBAN/STREET* - 1 spot available Saturday - November 12th *FIELD/OUTDOOR* - *ALL BOOKED* - ZERO spots available Saturday - November 19th *FIELD/OUTDOOR* - *ALL BOOKED* - ZERO spots available

To book one of these spots, please email me at julie@lot116.com

Here are some photos of each "type" (meaning these might not be the EXACT confirmed locations I will choose, but possibly) of location:

FIELD/OUTDOOR......

URBAN/STREET......

Book Now - MINI sessions for February and June by Julie Cruz

Many of you have asked about mini sessions, so here are my first set of MINI session offerings for 2011! I will announce the Sept/Oct/Nov mini sessions later on, but for now, here are some dates for February and June.

MINI session DETAILS: PRICING: $450 (session *AND* disc of all edited images) *30 minute session for up to 2 people ($30 per additional person(s)) *Approximately 15-20 images *Access to online password protected gallery for proofing, sharing with friends & family and ordering. *DVD with all professionally edited images in high resolution & print release (where you are free to take wherever you like for prints, cards, canvases, etc).

Saturday - February 19th *FIELD/OUTDOOR* - Zero spots available Sunday - June 5th *URBAN/STREET - One spot available

To book one of these spots, please email me at julie@lot116.com

Here are some photos of each "type" (meaning these might not be the EXACT confirmed locations I will choose, but possibly) of location:

FIELD/OUTDOOR......

URBAN/STREET......